Digital Marketing Online Courses

Digital marketing has been a booming industry since its inception. Its potential as a large-scale employer has been ascending consistently and is expected to continue in the future as well. Goldman Sachs reports that the scope for digital marketing in India is estimated to be worth $165 million by 2025. Online digital marketing courses from Emeritus explore how digital economies emerge and flourish, as well as how digital marketing will continue to influence the use of technology, consumer trends, and purchase decisions. These online digital marketing courses help you learn practices that are at the core of digital marketing, such as strategizing, analyzing, curating, and creating a sustainable digital presence. With an online digital marketing course from Emeritus, you'll gain valuable paid search, performance marketing, search engine optimization, content marketing, social media marketing, influencer marketing skills, and more.

From Universities

By Emeritus in Collaborations with Universities

More About Digital Marketing

The single most consistent aspect of digital marketing is its constant evolution and innovation. Newer platforms, changing trends, and adaptive strategies can make it difficult to find your way through the digital landscape. Emeritus recognizes the need for simple, hands-on, and focused online digital marketing certification courses. Developing successful marketing strategies, understanding metrics, and designing frameworks are covered across various Emeritus online digital marketing courses. These courses are created keeping in mind the various expertise levels and professional requirements of learners.

No business sector is blind to the power of digital marketing to influence and sway consumer behavior. It can be used as a tool to establish and market a business to respond to consumer needs through various practices. SEO, analytics, and marketplace solutions are some of the key aspects that can further your business.

Staying updated and being willing to adapt and change are crucial to getting ahead in the digital marketing world.

Related Content: What is Digital Marketing?

Is Digital Marketing a Good Career?

The pandemic highlighted the growing need for digital marketing, as LinkedIn found it the most in-demand occupation in 2021. Digital marketing as an industry thrives on its constantly changing nature. As a result, job requirements continue to expand and diversify. A range of roles such as digital marketing specialist (paid search and paid social), digital marketing manager, SEO strategist, social media manager, copywriter, and many more are providing employment opportunities.

While fundamental knowledge of marketing provides a solid foundation, newer approaches are always welcome in the industry. This means that individuals looking to change or begin careers in digital marketing are also presented with ample opportunities.

Read More: Is digital marketing a good career? What is the average salary in digital marketing?

What Do You Need to Launch a Career in Digital Marketing?

  • Bachelor’s and master’s degrees in marketing are available, but those are not strictly required for a career in digital marketing.
  • Exploration and validation of skills are crucial for a job in digital marketing. Emeritus online digital marketing courses provide in-depth knowledge of the fundamentals as well as working understanding of what constitutes and influences digital marketing. You can explore the areas in which digital marketing is utilized or learn more about the strategizing and analytical approach to it based on your current skillset and learning requirements.
  • Creativity, critical thinking, and organizational and communication skills are important to any digital marketing professional.

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Why Is an Online Course the Best Option for Working Professionals Now?

The greatest benefit of an online digital marketing course is choice. Emeritus offers a wide range of online courses that focus on many different aspects of the industry. From search engine optimization courses and content marketing courses, to social media marketing and influencer courses, we have something for everyone.

As these digital marketing courses are created in collaboration with universities across the world, you are exposed to various professional environments. You can either choose to take up a digital marketing course independent of your role in the industry or one that complements your current role and responsibilities. The ability to choose a course that fits your schedule while allowing flexibility as needed can help you be most productive and responsive to online learning. Online courses are adapting to the effects of the pandemic.

These courses allow you to handle your day-to-day responsibilities while simultaneously preparing you to upskill in your respective field. Whether you want to learn the fundamentals of digital marketing or you'd like to enhance your digital marketing skills, Emeritus has an online course for you.

What Does an Online Digital Marketing Course at Emeritus Look Like?

Each online digital marketing certification course is designed with key learning outcomes in mind by a team of experts. We use the backward design methodology to develop instruction for learners of all ages. This enables us to craft unique, interactive learning experiences that include a combination of assessments, hands-on activities, skill applications, and more.

Emeritus also teams up with the best universities and faculty around the world to curate the course curriculum that can effectively tackle present challenges in the industry while preparing you for the trends and risks in the future. Our digital marketing courses consist of assignments, exams, capstone projects, networking opportunities, a fine balance of practical and theoretical concepts, and the opportunity to learn from top minds. This adds to the holistic experience we try to provide for each learner.

We are also focused on providing courses that are standardized in quality. This is done by adhering to standards set by a global organization called Quality Matters, which is focused on providing quality standards for online and innovative digital teaching and learning environments. The rigorous criteria ensure all our learners invest in quality education. Your search for the best digital marketing course ends here.

Why Should You Take an Emeritus Course?

The completion rate for online courses at Emeritus is more than 80 percent, which is a clear indicator of how effective and interesting our learning modules are. The instructor-led approach also ensures that each learner completes and succeeds in their learning journey. With curriculums from top universities, you learn about global perspectives in response to transitions in the industry.

What Are the Next Steps?

Go through the course descriptions to learn more about course offerings, duration, eligibility, highlights, and learning outcomes. You can also connect with program faculty and advisors to make sure that your chosen course is the right fit for you.

When you’ve identified the digital marketing course that fits your learning goals, sign up and get started! Upon successful completion of the course, you will receive a digital certificate that will boost your resume and help you stand out to your current and prospective employers. It also helps you stay relevant and updated in this dynamic world.